Initial commit — SEO Guidelines & SmartCrawl reference

SmartCrawl plugin reference (11 docs):
- Overview, configuration, titles & meta, schema, sitemaps,
  social/OG, redirects, breadcrumbs, content analysis,
  hooks/filters, known issues

SEO strategy playbook (6 docs):
- Keyword research, per-page-type selection, on-page optimization,
  local SEO, technical SEO, content strategy

Reusable templates (3):
- Site audit checklist, keyword research worksheet,
  page optimization checklist

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

templates/keyword-research-template.md

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+# Keyword Research Worksheet
+
+Use this template to research and organize keywords for a specific site. Copy this file per site.
+
+## Site Information
+
+- **Site:**
+- **URL:**
+- **Business type:**
+- **Primary location(s):**
+- **Target audience:**
+- **Date:**
+
+---
+
+## 1. Seed Keywords
+
+List everything the target audience might search for:
+
+### Services / Products
+
+| Service/Product | Seed Keywords |
+|----------------|---------------|
+| | |
+| | |
+| | |
+
+### Problems / Questions
+
+| Problem/Question | Seed Keywords |
+|-----------------|---------------|
+| | |
+| | |
+
+### Location Variations
+
+| Location | Format |
+|----------|--------|
+| City | `[service] [city]` |
+| State | `[service] [state]` |
+| Neighborhood | `[service] [neighborhood]` |
+| Region | `[service] [region]` |
+
+---
+
+## 2. Keyword Matrix (Local)
+
+Fill in with Target / Assess / Skip for each intersection:
+
+| Service ↓ \ Location → | [City 1] | [City 2] | [City 3] | [State] |
+|------------------------|----------|----------|----------|---------|
+| [Service 1] | | | | |
+| [Service 2] | | | | |
+| [Service 3] | | | | |
+
+---
+
+## 3. Expanded Keywords
+
+After running seed keywords through tools (Google Autocomplete, PAA, Keyword Planner, Ubersuggest):
+
+### Informational Keywords (Blog Content)
+
+| Keyword | Est. Volume | Difficulty | Intent | Notes |
+|---------|------------|------------|--------|-------|
+| | | | Informational | |
+| | | | Informational | |
+| | | | Informational | |
+| | | | Informational | |
+| | | | Informational | |
+
+### Commercial Keywords (Service/Comparison Pages)
+
+| Keyword | Est. Volume | Difficulty | Intent | Notes |
+|---------|------------|------------|--------|-------|
+| | | | Commercial | |
+| | | | Commercial | |
+| | | | Commercial | |
+
+### Transactional Keywords (Registration/Contact/Buy)
+
+| Keyword | Est. Volume | Difficulty | Intent | Notes |
+|---------|------------|------------|--------|-------|
+| | | | Transactional | |
+| | | | Transactional | |
+| | | | Transactional | |
+
+---
+
+## 4. People Also Ask (PAA) Questions
+
+From Google PAA results for your primary keywords:
+
+| Question | Target Page | Priority |
+|----------|-------------|----------|
+| | | |
+| | | |
+| | | |
+| | | |
+| | | |
+
+---
+
+## 5. Competitor Keywords
+
+From reviewing competitor sites and sitemaps:
+
+| Competitor | URL | Keywords They Target | Gap (We Don't Cover) |
+|-----------|-----|---------------------|---------------------|
+| | | | |
+| | | | |
+| | | | |
+
+---
+
+## 6. Search Console Data (Existing Sites Only)
+
+### High-Impression Keywords (What Google Shows Us For)
+
+| Query | Impressions | Clicks | CTR | Position | Page |
+|-------|------------|--------|-----|----------|------|
+| | | | | | |
+| | | | | | |
+| | | | | | |
+
+### Striking Distance (Position 8-20)
+
+| Query | Position | Page | Action |
+|-------|----------|------|--------|
+| | | | |
+| | | | |
+| | | | |
+
+### High Impressions / Low CTR (Title/Description Fix)
+
+| Query | Impressions | CTR | Page | Fix Needed |
+|-------|------------|-----|------|-----------|
+| | | | | |
+| | | | | |
+
+---
+
+## 7. Keyword-to-Page Mapping
+
+Assign one primary keyword per page:
+
+| Page | Primary Keyword | Secondary Keywords (2-3) | Intent | Status |
+|------|----------------|-------------------------|--------|--------|
+| Homepage | | | Nav/Commercial | |
+| About | | | Navigational | |
+| Contact | | | Nav/Transactional | |
+| [Service 1] | | | Commercial | |
+| [Service 2] | | | Commercial | |
+| [Blog Post 1] | | | Informational | |
+| [Blog Post 2] | | | Informational | |
+
+Status: Not Started / In Progress / Optimized / Monitoring
+
+---
+
+## 8. Content Gap — New Pages Needed
+
+Keywords that don't have a natural home on existing pages:
+
+| Keyword | Intent | Proposed Page | Priority |
+|---------|--------|--------------|----------|
+| | | | |
+| | | | |
+| | | | |
+
+---
+
+## 9. Seasonal Opportunities
+
+| Season/Event | Keywords | Content Needed | Publish By |
+|-------------|----------|---------------|-----------|
+| | | | |
+| | | | |
+
+---
+
+## Notes
+
+_Research observations, tool screenshots, or additional context:_