# Keyword Research Worksheet

Use this template to research and organize keywords for a specific site. Copy this file per site.

## Site Information

- **Site:**
- **URL:**
- **Business type:**
- **Primary location(s):**
- **Target audience:**
- **Date:**

---

## 1. Seed Keywords

List everything the target audience might search for:

### Services / Products

| Service/Product | Seed Keywords |
|----------------|---------------|
| | |
| | |
| | |

### Problems / Questions

| Problem/Question | Seed Keywords |
|-----------------|---------------|
| | |
| | |

### Location Variations

| Location | Format |
|----------|--------|
| City | `[service] [city]` |
| State | `[service] [state]` |
| Neighborhood | `[service] [neighborhood]` |
| Region | `[service] [region]` |

---

## 2. Keyword Matrix (Local)

Fill in with Target / Assess / Skip for each intersection:

| Service ↓ \ Location → | [City 1] | [City 2] | [City 3] | [State] |
|------------------------|----------|----------|----------|---------|
| [Service 1] | | | | |
| [Service 2] | | | | |
| [Service 3] | | | | |

---

## 3. Expanded Keywords

After running seed keywords through tools (Google Autocomplete, PAA, Keyword Planner, Ubersuggest):

### Informational Keywords (Blog Content)

| Keyword | Est. Volume | Difficulty | Intent | Notes |
|---------|------------|------------|--------|-------|
| | | | Informational | |
| | | | Informational | |
| | | | Informational | |
| | | | Informational | |
| | | | Informational | |

### Commercial Keywords (Service/Comparison Pages)

| Keyword | Est. Volume | Difficulty | Intent | Notes |
|---------|------------|------------|--------|-------|
| | | | Commercial | |
| | | | Commercial | |
| | | | Commercial | |

### Transactional Keywords (Registration/Contact/Buy)

| Keyword | Est. Volume | Difficulty | Intent | Notes |
|---------|------------|------------|--------|-------|
| | | | Transactional | |
| | | | Transactional | |
| | | | Transactional | |

---

## 4. People Also Ask (PAA) Questions

From Google PAA results for your primary keywords:

| Question | Target Page | Priority |
|----------|-------------|----------|
| | | |
| | | |
| | | |
| | | |
| | | |

---

## 5. Competitor Keywords

From reviewing competitor sites and sitemaps:

| Competitor | URL | Keywords They Target | Gap (We Don't Cover) |
|-----------|-----|---------------------|---------------------|
| | | | |
| | | | |
| | | | |

---

## 6. Search Console Data (Existing Sites Only)

### High-Impression Keywords (What Google Shows Us For)

| Query | Impressions | Clicks | CTR | Position | Page |
|-------|------------|--------|-----|----------|------|
| | | | | | |
| | | | | | |
| | | | | | |

### Striking Distance (Position 8-20)

| Query | Position | Page | Action |
|-------|----------|------|--------|
| | | | |
| | | | |
| | | | |

### High Impressions / Low CTR (Title/Description Fix)

| Query | Impressions | CTR | Page | Fix Needed |
|-------|------------|-----|------|-----------|
| | | | | |
| | | | | |

---

## 7. Keyword-to-Page Mapping

Assign one primary keyword per page:

| Page | Primary Keyword | Secondary Keywords (2-3) | Intent | Status |
|------|----------------|-------------------------|--------|--------|
| Homepage | | | Nav/Commercial | |
| About | | | Navigational | |
| Contact | | | Nav/Transactional | |
| [Service 1] | | | Commercial | |
| [Service 2] | | | Commercial | |
| [Blog Post 1] | | | Informational | |
| [Blog Post 2] | | | Informational | |

Status: Not Started / In Progress / Optimized / Monitoring

---

## 8. Content Gap — New Pages Needed

Keywords that don't have a natural home on existing pages:

| Keyword | Intent | Proposed Page | Priority |
|---------|--------|--------------|----------|
| | | | |
| | | | |
| | | | |

---

## 9. Seasonal Opportunities

| Season/Event | Keywords | Content Needed | Publish By |
|-------------|----------|---------------|-----------|
| | | | |
| | | | |

---

## Notes

_Research observations, tool screenshots, or additional context:_