# Keylink IT Brand Toolkit

Print-ready specifications, mockups, and vendor files for apparel, promotional products, signage, and vehicle graphics.

## Brand at a Glance

Everything a vendor needs to produce Keylink IT branded products.

6
Apparel Items
6
Promo Products
4
Print Formats
3
Vehicle Graphics

### Brand Colors

Cobalt Blue
HEX #0541AD
RGB 5, 65, 173
CMYK 97, 63, 0, 32
Pantone 2146 C
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Black
HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

### Typography

Lato Bold / Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Google Fonts: fonts.google.com/specimen/Lato

## Apparel

Technician uniforms, team polos, event shirts, and outerwear.

### Polo Shirt - Left Chest

Navy polo with white embroidered Keylink IT wordmark on left chest. Standard technician daily wear.
Apparel

Placement | Left chest, 3" below shoulder seam
Logo size | 3.5" wide x 0.75" tall
Method | Embroidery (preferred) or screen print
Thread | White on navy/black garment
File | svg/apparel/keylink-it-apparel-white.svg

### Softshell Jacket - Left Chest

Black softshell with white embroidered logo. For field techs in cooler weather and client-facing visits.
Apparel

Placement | Left chest
Logo size | 4" wide x 0.85" tall
Method | Embroidery
Thread | White on black
Alt option | Cobalt blue jacket + white logo

### Jacket Back - Full Print

Large wordmark across upper back with tagline underneath. High visibility at job sites.
Apparel

Placement | Center back, 3" below yoke
Logo size | 11" wide x 2.5" tall
Tagline | "Relax, I Can Fix IT!" centered below
Method | Screen print or heat transfer

### Structured Cap - Front

Navy structured cap with white embroidered KIT alternate logo on front panel.
Apparel

Placement | Front center panel
Logo | KIT alternate mark
Size | 2.75" wide x 1.25" tall
Method | Embroidery (3D puff optional)
File | logos/alternate/kit-alt-blue.png (recolor white)

### Beanie - Woven Patch

Navy cuffed beanie with woven patch on fold. KIT logo on cobalt blue patch with white text.
Apparel

Placement | Center of cuff fold
Patch size | 2.5" x 1" woven patch
Patch color | Cobalt blue background, white text
Method | Woven label, sewn on

### Event T-Shirt - Front

White tee with cobalt blue print. Small logo on left chest, large tagline center body. For events and giveaways.
Apparel

Chest logo | 3.5" wide, left chest
Center art | "Relax, I Can Fix IT!" at 8" wide
Method | Screen print
Ink | Cobalt blue (Pantone 2146 C)

Vendor notes for all apparel: Preferred garment colors are navy (#1B2A4A), black, and charcoal for white logo applications. White and light gray garments use cobalt blue (#0541AD) logo. Embroidery stitch count is approximately 8,000-10,000 for the full wordmark at 3.5". Thread match: Madeira Polyneon 1842 for cobalt, standard white for reversed. Always provide the SVG from svg/apparel/ as the digitizing source.

## Promotional Products

Giveaways, office accessories, and client gifts.

### Ceramic Coffee Mug

11oz white ceramic mug with cobalt blue logo wrap. Great for client onboarding gift baskets.
Promo

Size | 11oz standard
Print area | 3.5" x 2.5" centered
Method | Sublimation or direct print
Art | Wordmark + tagline in cobalt blue

### Mouse Pad - Full Bleed

Dark navy mousepad with white logo and contact info. Leave-behind for every new client workstation.
Promo

Size | 9.25" x 7.75" standard
Print | Full bleed sublimation
Background | Dark navy (#0A1628)
Content | Logo + URL + phone + tagline

### Insulated Tumbler

20oz navy insulated tumbler with laser-etched or white printed logo. Premium client gift.
Promo

Size | 20oz insulated
Color | Navy body
Method | Laser etch (silver reveal) or white pad print
Art | Wordmark + tagline

### Branded Pen

Cobalt blue barrel with white imprint. URL and phone number. Bulk giveaway item.
Promo

Color | Cobalt blue barrel, silver trim
Imprint | White pad print
Text | "KeylinkIT.com (615) 475-0145"
Print area | 2.5" x 0.375"

### Die-Cut Sticker

Vinyl die-cut sticker for laptops, toolboxes, and client equipment. Weather-resistant.
Promo

Size | 3" x 2" die-cut rectangle
Material | Weatherproof vinyl, matte laminate
Print | Full color digital
Art | Blue logo + tagline + URL on white

### Branded Lanyard

Cobalt blue lanyard with repeating white Keylink IT wordmark. For badges and keycards.
Promo

Width | 0.75" flat woven
Color | Cobalt blue strap, white text
Pattern | Repeating "Keylink IT" wordmark
Hardware | Swivel J-hook, safety breakaway

## Print and Signage

Flyers, banners, business cards, and signage for client locations and events.

### Business Card

Standard 3.5" x 2" business card. White front with logo and contact info. K monomark accent.
Print

Size | 3.5" x 2" (standard)
Paper | 16pt matte or soft-touch
Front | White bg, cobalt logo, black text
Back | Full cobalt blue with white K monomark (optional)
Bleed | 0.125" all sides

### Service Flyer

8.5" x 11" one-page service overview flyer. For door-to-door, chamber events, and client lobbies.
Print

Size | 8.5" x 11" (letter)
Print | Full color, double-sided optional
Paper | 100lb gloss text or 80lb matte
Bleed | 0.125" all sides

### Retractable Banner Stand

33" x 80" retractable banner for trade shows, chamber events, and office lobby.
Print

Size | 33" x 80"
Material | 13oz vinyl or premium polyester
Background | Full cobalt blue bleed
Content | Logo, services list, contact info, tagline
Resolution | 150 DPI minimum at full size

### Corrugated Yard Sign

18" x 24" coroplast sign with H-stake. Place at active job sites for local visibility.
Print

Size | 18" x 24"
Material | 4mm corrugated plastic (coroplast)
Print | Full color, double-sided
Content | Logo + phone + URL on cobalt blue
Mounting | H-stake wire frame

## Vehicle Graphics

Wraps, magnets, and decals for the service fleet.

### Full Vehicle Wrap - Sprinter Van

Complete wrap design per existing mockup. Side, rear, and front panel graphics.
Vehicle

Vehicle | Mercedes Sprinter (or equivalent)
Coverage | Full wrap: sides, rear, hood
Material | 3M IJ180Cv3 with 8519 laminate
Design file | mockups/service-van-wrap.png
Elements | Logo, circuit pattern, services, contact

### Magnetic Door Sign

12" x 18" magnetic sign for personal vehicles on service calls. Quick on/off.
Vehicle

Size | 12" x 18" (pair)
Material | 30mil magnetic vehicle sign
Print | UV digital, white bg with blue logo
Content | Logo + phone + URL

### Rear Window Decal

Perforated vinyl rear window decal. See-through from inside, branded from outside.
Vehicle

Material | Perforated window vinyl (50/50)
Size | Custom to vehicle rear glass
Design | Light blue bg with cobalt logo + contact
Install | Professional recommended

## Digital Assets

Email signatures, social media, and web assets.

### Email Signature

HTML email signature with logo, contact info, and tagline. Cobalt accent bar on top.
Digital

Logo width | 200px
Format | HTML table layout for compatibility
Font | Lato with Arial fallback

### Social Media Post Template

1080x1080 branded post template for Facebook, Instagram, LinkedIn. Dark blue background.
Digital

Size | 1080 x 1080px (square)
Background | Dark cobalt (#032D7A)
Logo | White wordmark, top section

## Vendor File Reference

Which files to send to your printer, embroiderer, or sign shop.

### Embroidery / Screen Print Vendor

svg/apparel/keylink-it-apparel-white.svg Primary logo for all garments
logos/alternate/kit-alt-blue.png Hat/cap logo (recolor white for dark caps)
svg/taglines/relax-i-can-fix-it.svg Tagline for back prints
source/keylink-it-logos.ai Master AI file for digitizing

### Print Shop (Business Cards, Flyers, Banners)

svg/primary/keylink-it-blue.svg Cobalt logo on light backgrounds
svg/primary/keylink-it-white.svg White logo on dark/blue backgrounds
logos/url-lockup/keylinkit-com-services-banner.png URL lockup with services tagline
logos/url-lockup/keylinkit-com-logo.png URL-only lockup
source/keylink-it-logos.ai Master vector source
source/print-originals/keylinkit-logo-banner.pdf Print-ready banner layout PDF
source/print-originals/keylinkit-logo-v2.pdf Logo layout v2 PDF

### Sign Shop / Vehicle Wrap

svg/primary/keylink-it-blue.svg Vector cut file for vinyl
svg/primary/keylink-it-white.svg White vinyl cut
mockups/service-van-wrap.png Approved van wrap design reference
source/keylink-it-logos.ai Master AI for large format

### Promotional Products Vendor

svg/primary/keylink-it-blue.svg Blue logo for light products
svg/primary/keylink-it-white.svg White logo for dark products
logos/primary/keylink-it-blue.png PNG fallback if vendor needs raster
icons/favicon/keylink-favicon.png Small-format K mark for pens, keychains
Universal vendor instructions:
Brand color is Cobalt Blue: HEX #0541AD / Pantone 2146 C / CMYK 97-63-0-32.
Font is Lato Bold (Google Fonts). Do not substitute.
Always send SVG or AI source files. PNG only as a fallback.
Tagline: "Relax, I Can Fix IT!" (note capital I-T with exclamation mark).
Website: keylinkit.com | Phone: (615) 475-0145
All files available at: git.keylinkit.net/kitadmin/branding