Fix taglines and restore full root README

- Tagline: Relax, I Can Fix IT!
- Alternate tagline: Relax, We Can Fix IT!
- Restored root README that was lost in initial merge conflict
- Updated all references across BRANDING-GUIDE.md, mockups, and svg/taglines

BRANDING-GUIDE.md

@@ -10,8 +10,8 @@
 
 Keylink IT (Keylink Innovative Technology) is a managed service provider based in Hendersonville, Tennessee. The brand identity communicates reliability, technical expertise, and approachable professionalism. The visual system is built around a bold, clean wordmark with a distinctive stylized "K" that doubles as the brand's icon.
 
-**Tagline:** Keeping IT Real  
+**Tagline:** Relax, I Can Fix IT!  
-**Alternate Tagline:** Relax, I Can Fix IT.  
+**Alternate Tagline:** Relax, We Can Fix IT!  
 **Website:** keylinkit.com  
 **Phone:** (615) 475-0145
 
@@ -188,7 +188,7 @@ Vehicle graphics should always include:
 - The primary wordmark
 - Phone number: (615) 475-0145
 - Website: Keylinkit.com
-- Tagline: "Keeping IT Real"
+- Tagline: "Relax, I Can Fix IT!"
 
 The FREE WIFI network callout ("KITWIFI") is optional but recommended for service vehicles.
 
@@ -214,7 +214,7 @@ Use `icons/favicon/keylink-favicon.png` sized to 32x32, 16x16, and 180x180 (Appl
 
 Two tagline SVG lockups are available:
 
-- **"Relax, I Can Fix IT."** - `svg/taglines/relax-i-can-fix-it.svg` (white, for dark backgrounds)
+- **"Relax, I Can Fix IT!"** - `svg/taglines/relax-i-can-fix-it.svg` (white, for dark backgrounds)
 - **"KeylinkIT.com"** - `svg/taglines/keylinkit-com.svg` (white, full URL lockup with wordmark)
 
 These are standalone assets for use on marketing materials, signage, and promotional items. They are not part of the primary logo and should not be combined with the wordmark in a single lockup without approved layout.

README.md

@@ -1,3 +1,61 @@
-# branding
+# Keylink IT - Brand Assets Repository
 
-Keylink IT Branding
+Official brand assets for **Keylink IT** (Keylink Innovative Technology).
+
+**Logo Designed:** May 2023  
+**Typeface:** Lato Bold  
+**Primary Color:** Cobalt Blue `#0541AD`
+
+---
+
+## Repository Structure
+
+```
+branding/
+├── logos/
+│   ├── primary/          # Full "Keylink IT" wordmark (blue, white, black)
+│   ├── alternate/        # "KIT" abbreviated logo
+│   ├── monomark/         # Standalone "K" mark
+│   └── colormark/        # (reserved)
+├── icons/
+│   ├── favicon/          # Browser favicon
+│   └── social-media/     # Social media profile images
+├── svg/
+│   ├── primary/          # Vector wordmarks (blue, white, black)
+│   ├── apparel/          # Apparel-optimized SVGs (shirts, jackets, hats)
+│   └── taglines/         # "Relax, I Can Fix IT!" and "KeylinkIT.com" lockups
+├── source/
+│   ├── keylink-it-logos.ai       # Adobe Illustrator master file
+│   └── keylink-logo-sheet.pdf    # Logo sheet / style reference
+├── mockups/
+│   └── service-van-wrap.png      # Vehicle wrap mockup
+└── BRANDING-GUIDE.md             # Full branding guidelines
+```
+
+## Quick Reference
+
+| Element           | Value                          |
+|-------------------|--------------------------------|
+| Primary Color     | Cobalt Blue `#0541AD`          |
+| Secondary         | White `#FFFFFF`                 |
+| Tertiary          | Black `#000000`                |
+| Typeface          | Lato Bold                      |
+| Tagline           | Relax, I Can Fix IT!           |
+| Alternate Tagline | Relax, We Can Fix IT!          |
+| Website           | keylinkit.com                  |
+| Phone             | (615) 475-0145                 |
+
+## Usage
+
+See [BRANDING-GUIDE.md](BRANDING-GUIDE.md) for complete guidelines on logo usage, clear space, color specifications, and application rules for apparel, print, digital, and vehicle graphics.
+
+## File Naming Convention
+
+All files use lowercase kebab-case:
+- `keylink-it-{color}.{ext}` for primary wordmarks
+- `keylink-k-{variant}.{ext}` for monomark
+- `kit-alt-{color}.{ext}` for alternate logo
+
+---
+
+*Keylink IT - Relax, I Can Fix IT!*

mockups/README.md

@@ -13,8 +13,8 @@ Visual mockups showing brand assets applied to real-world applications.
 The service van mockup demonstrates the approved vehicle graphic treatment:
 
 - **Side panel:** Wordmark + circuit board pattern + "FREE WIFI / Network name KITWIFI" callout + keylinkit.com + (615) 475-0145
-- **Rear:** Full wordmark + "Keeping IT Real" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + FREE WIFI badge + contact info
+- **Rear:** Full wordmark + "Relax, I Can Fix IT!" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + FREE WIFI badge + contact info
-- **Front:** Wordmark + "Keeping IT Real" tagline + keylinkit.com
+- **Front:** Wordmark + "Relax, I Can Fix IT!" tagline + keylinkit.com
 
 ## Adding Mockups
 

svg/taglines/README.md

@@ -6,7 +6,7 @@ Standalone tagline artwork for marketing materials, signage, and promotional ite
 
 | File                       | Text                       | Color | ViewBox         |
 |----------------------------|----------------------------|-------|-----------------|
-| `relax-i-can-fix-it.svg`  | Relax, I Can Fix IT.       | White | `0 0 791.8 216` |
+| `relax-i-can-fix-it.svg`  | Relax, I Can Fix IT!       | White | `0 0 791.8 216` |
 | `keylinkit-com.svg`        | KeylinkIT.com (with wordmark) | White | `0 0 791.8 216` |
 
 ## Usage