Fix taglines and restore full root README
- Tagline: Relax, I Can Fix IT! - Alternate tagline: Relax, We Can Fix IT! - Restored root README that was lost in initial merge conflict - Updated all references across BRANDING-GUIDE.md, mockups, and svg/taglines
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Keylink IT (Keylink Innovative Technology) is a managed service provider based in Hendersonville, Tennessee. The brand identity communicates reliability, technical expertise, and approachable professionalism. The visual system is built around a bold, clean wordmark with a distinctive stylized "K" that doubles as the brand's icon.
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**Tagline:** Keeping IT Real
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**Alternate Tagline:** Relax, I Can Fix IT.
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**Tagline:** Relax, I Can Fix IT!
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**Alternate Tagline:** Relax, We Can Fix IT!
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**Website:** keylinkit.com
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**Phone:** (615) 475-0145
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@@ -188,7 +188,7 @@ Vehicle graphics should always include:
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- The primary wordmark
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- Phone number: (615) 475-0145
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- Website: Keylinkit.com
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- Tagline: "Keeping IT Real"
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- Tagline: "Relax, I Can Fix IT!"
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The FREE WIFI network callout ("KITWIFI") is optional but recommended for service vehicles.
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@@ -214,7 +214,7 @@ Use `icons/favicon/keylink-favicon.png` sized to 32x32, 16x16, and 180x180 (Appl
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Two tagline SVG lockups are available:
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- **"Relax, I Can Fix IT."** - `svg/taglines/relax-i-can-fix-it.svg` (white, for dark backgrounds)
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- **"Relax, I Can Fix IT!"** - `svg/taglines/relax-i-can-fix-it.svg` (white, for dark backgrounds)
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- **"KeylinkIT.com"** - `svg/taglines/keylinkit-com.svg` (white, full URL lockup with wordmark)
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These are standalone assets for use on marketing materials, signage, and promotional items. They are not part of the primary logo and should not be combined with the wordmark in a single lockup without approved layout.
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# branding
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# Keylink IT - Brand Assets Repository
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Keylink IT Branding
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Official brand assets for **Keylink IT** (Keylink Innovative Technology).
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**Logo Designed:** May 2023
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**Typeface:** Lato Bold
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**Primary Color:** Cobalt Blue `#0541AD`
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---
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## Repository Structure
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```
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branding/
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├── logos/
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│ ├── primary/ # Full "Keylink IT" wordmark (blue, white, black)
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│ ├── alternate/ # "KIT" abbreviated logo
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│ ├── monomark/ # Standalone "K" mark
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│ └── colormark/ # (reserved)
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├── icons/
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│ ├── favicon/ # Browser favicon
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│ └── social-media/ # Social media profile images
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├── svg/
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│ ├── primary/ # Vector wordmarks (blue, white, black)
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│ ├── apparel/ # Apparel-optimized SVGs (shirts, jackets, hats)
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│ └── taglines/ # "Relax, I Can Fix IT!" and "KeylinkIT.com" lockups
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├── source/
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│ ├── keylink-it-logos.ai # Adobe Illustrator master file
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│ └── keylink-logo-sheet.pdf # Logo sheet / style reference
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├── mockups/
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│ └── service-van-wrap.png # Vehicle wrap mockup
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└── BRANDING-GUIDE.md # Full branding guidelines
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```
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## Quick Reference
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| Element | Value |
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|-------------------|--------------------------------|
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| Primary Color | Cobalt Blue `#0541AD` |
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| Secondary | White `#FFFFFF` |
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| Tertiary | Black `#000000` |
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| Typeface | Lato Bold |
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| Tagline | Relax, I Can Fix IT! |
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| Alternate Tagline | Relax, We Can Fix IT! |
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| Website | keylinkit.com |
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| Phone | (615) 475-0145 |
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## Usage
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See [BRANDING-GUIDE.md](BRANDING-GUIDE.md) for complete guidelines on logo usage, clear space, color specifications, and application rules for apparel, print, digital, and vehicle graphics.
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## File Naming Convention
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All files use lowercase kebab-case:
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- `keylink-it-{color}.{ext}` for primary wordmarks
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- `keylink-k-{variant}.{ext}` for monomark
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- `kit-alt-{color}.{ext}` for alternate logo
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---
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*Keylink IT - Relax, I Can Fix IT!*
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@@ -13,8 +13,8 @@ Visual mockups showing brand assets applied to real-world applications.
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The service van mockup demonstrates the approved vehicle graphic treatment:
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- **Side panel:** Wordmark + circuit board pattern + "FREE WIFI / Network name KITWIFI" callout + keylinkit.com + (615) 475-0145
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- **Rear:** Full wordmark + "Keeping IT Real" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + FREE WIFI badge + contact info
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- **Front:** Wordmark + "Keeping IT Real" tagline + keylinkit.com
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- **Rear:** Full wordmark + "Relax, I Can Fix IT!" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + FREE WIFI badge + contact info
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- **Front:** Wordmark + "Relax, I Can Fix IT!" tagline + keylinkit.com
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## Adding Mockups
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@@ -6,7 +6,7 @@ Standalone tagline artwork for marketing materials, signage, and promotional ite
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| File | Text | Color | ViewBox |
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|----------------------------|----------------------------|-------|-----------------|
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| `relax-i-can-fix-it.svg` | Relax, I Can Fix IT. | White | `0 0 791.8 216` |
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| `relax-i-can-fix-it.svg` | Relax, I Can Fix IT! | White | `0 0 791.8 216` |
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| `keylinkit-com.svg` | KeylinkIT.com (with wordmark) | White | `0 0 791.8 216` |
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## Usage
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