diff --git a/BRANDING-GUIDE.md b/BRANDING-GUIDE.md
index e4f2752..6898200 100644
--- a/BRANDING-GUIDE.md
+++ b/BRANDING-GUIDE.md
@@ -180,7 +180,7 @@ The full wordmark is generally too wide for hat fronts.
## 9. Vehicle Graphics
The service van wrap mockup (`mockups/service-van-wrap.png`) demonstrates the approved vehicle application including:
-- Side panel: Wordmark + circuit board graphic + "FREE WIFI" callout
+- Side panel: Wordmark + circuit board graphic
- Rear: Full wordmark with tagline, service list, contact info
- Hood/Front: Wordmark with tagline
@@ -190,7 +190,6 @@ Vehicle graphics should always include:
- Website: Keylinkit.com
- Tagline: "Relax, I Can Fix IT!"
-The FREE WIFI network callout ("KITWIFI") is optional but recommended for service vehicles.
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diff --git a/keylink-it-brand-toolkit.html b/keylink-it-brand-toolkit.html
new file mode 100644
index 0000000..ac1fef5
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Keylink IT Brand Toolkit
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Print-ready specifications, mockups, and vendor files for apparel, promotional products, signage, and vehicle graphics.
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Brand at a Glance
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Everything a vendor needs to produce Keylink IT branded products.
Technician uniforms, team polos, event shirts, and outerwear.
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Polo Shirt - Left Chest
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Navy polo with white embroidered Keylink IT wordmark on left chest. Standard technician daily wear.
+ Apparel
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Placement
Left chest, 3" below shoulder seam
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Logo size
3.5" wide x 0.75" tall
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Method
Embroidery (preferred) or screen print
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Thread
White on navy/black garment
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File
svg/apparel/keylink-it-apparel-white.svg
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Softshell Jacket - Left Chest
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Black softshell with white embroidered logo. For field techs in cooler weather and client-facing visits.
+ Apparel
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Placement
Left chest
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Logo size
4" wide x 0.85" tall
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Method
Embroidery
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Thread
White on black
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Alt option
Cobalt blue jacket + white logo
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Jacket Back - Full Print
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Large wordmark across upper back with tagline underneath. High visibility at job sites.
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Placement
Center back, 3" below yoke
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Logo size
11" wide x 2.5" tall
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Tagline
"Relax, I Can Fix IT!" centered below
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Method
Screen print or heat transfer
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Structured Cap - Front
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Navy structured cap with white embroidered KIT alternate logo on front panel.
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Placement
Front center panel
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Logo
KIT alternate mark
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Size
2.75" wide x 1.25" tall
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Method
Embroidery (3D puff optional)
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File
logos/alternate/kit-alt-blue.png (recolor white)
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Beanie - Woven Patch
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Navy cuffed beanie with woven patch on fold. KIT logo on cobalt blue patch with white text.
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Placement
Center of cuff fold
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Patch size
2.5" x 1" woven patch
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Patch color
Cobalt blue background, white text
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Method
Woven label, sewn on
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Event T-Shirt - Front
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White tee with cobalt blue print. Small logo on left chest, large tagline center body. For events and giveaways.
+ Apparel
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Chest logo
3.5" wide, left chest
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Center art
"Relax, I Can Fix IT!" at 8" wide
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Method
Screen print
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Ink
Cobalt blue (Pantone 2146 C)
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+ Vendor notes for all apparel: Preferred garment colors are navy (#1B2A4A), black, and charcoal for white logo applications. White and light gray garments use cobalt blue (#0541AD) logo. Embroidery stitch count is approximately 8,000-10,000 for the full wordmark at 3.5". Thread match: Madeira Polyneon 1842 for cobalt, standard white for reversed. Always provide the SVG from svg/apparel/ as the digitizing source.
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Promotional Products
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Giveaways, office accessories, and client gifts.
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Ceramic Coffee Mug
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11oz white ceramic mug with cobalt blue logo wrap. Great for client onboarding gift baskets.
+ Promo
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Size
11oz standard
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Print area
3.5" x 2.5" centered
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Method
Sublimation or direct print
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Art
Wordmark + tagline in cobalt blue
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Mouse Pad - Full Bleed
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Dark navy mousepad with white logo and contact info. Leave-behind for every new client workstation.
+ Promo
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Size
9.25" x 7.75" standard
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Print
Full bleed sublimation
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Background
Dark navy (#0A1628)
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Content
Logo + URL + phone + tagline
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Insulated Tumbler
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20oz navy insulated tumbler with laser-etched or white printed logo. Premium client gift.
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Size
20oz insulated
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Color
Navy body
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Method
Laser etch (silver reveal) or white pad print
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Art
Wordmark + tagline
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Branded Pen
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Cobalt blue barrel with white imprint. URL and phone number. Bulk giveaway item.
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Color
Cobalt blue barrel, silver trim
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Imprint
White pad print
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Text
"KeylinkIT.com (615) 475-0145"
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Print area
2.5" x 0.375"
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Die-Cut Sticker
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Vinyl die-cut sticker for laptops, toolboxes, and client equipment. Weather-resistant.
+ Promo
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Size
3" x 2" die-cut rectangle
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Material
Weatherproof vinyl, matte laminate
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Print
Full color digital
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Art
Blue logo + tagline + URL on white
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Branded Lanyard
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Cobalt blue lanyard with repeating white Keylink IT wordmark. For badges and keycards.
+ Promo
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Width
0.75" flat woven
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Color
Cobalt blue strap, white text
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Pattern
Repeating "Keylink IT" wordmark
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Hardware
Swivel J-hook, safety breakaway
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Print and Signage
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Flyers, banners, business cards, and signage for client locations and events.
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Business Card
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Standard 3.5" x 2" business card. White front with logo and contact info. K monomark accent.
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Size
3.5" x 2" (standard)
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Paper
16pt matte or soft-touch
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Front
White bg, cobalt logo, black text
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Back
Full cobalt blue with white K monomark (optional)
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Bleed
0.125" all sides
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Service Flyer
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8.5" x 11" one-page service overview flyer. For door-to-door, chamber events, and client lobbies.
+ Print
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Size
8.5" x 11" (letter)
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Print
Full color, double-sided optional
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Paper
100lb gloss text or 80lb matte
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Bleed
0.125" all sides
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Retractable Banner Stand
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33" x 80" retractable banner for trade shows, chamber events, and office lobby.
+ Print
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Size
33" x 80"
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Material
13oz vinyl or premium polyester
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Background
Full cobalt blue bleed
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Content
Logo, services list, contact info, tagline
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Resolution
150 DPI minimum at full size
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Corrugated Yard Sign
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18" x 24" coroplast sign with H-stake. Place at active job sites for local visibility.
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Size
18" x 24"
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Material
4mm corrugated plastic (coroplast)
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Print
Full color, double-sided
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Content
Logo + phone + URL on cobalt blue
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Mounting
H-stake wire frame
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Vehicle Graphics
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Wraps, magnets, and decals for the service fleet.
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Full Vehicle Wrap - Sprinter Van
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Complete wrap design per existing mockup. Side, rear, and front panel graphics.
+ Vehicle
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Vehicle
Mercedes Sprinter (or equivalent)
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Coverage
Full wrap: sides, rear, hood
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Material
3M IJ180Cv3 with 8519 laminate
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Design file
mockups/service-van-wrap.png
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Elements
Logo, circuit pattern, services, contact
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Magnetic Door Sign
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12" x 18" magnetic sign for personal vehicles on service calls. Quick on/off.
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Size
12" x 18" (pair)
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Material
30mil magnetic vehicle sign
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Print
UV digital, white bg with blue logo
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Content
Logo + phone + URL
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Rear Window Decal
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Perforated vinyl rear window decal. See-through from inside, branded from outside.
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Material
Perforated window vinyl (50/50)
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Size
Custom to vehicle rear glass
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Design
Light blue bg with cobalt logo + contact
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Install
Professional recommended
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Digital Assets
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Email signatures, social media, and web assets.
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Email Signature
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HTML email signature with logo, contact info, and tagline. Cobalt accent bar on top.
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Logo width
200px
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Format
HTML table layout for compatibility
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Font
Lato with Arial fallback
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Social Media Post Template
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1080x1080 branded post template for Facebook, Instagram, LinkedIn. Dark blue background.
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Size
1080 x 1080px (square)
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Background
Dark cobalt (#032D7A)
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Logo
White wordmark, top section
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Vendor File Reference
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Which files to send to your printer, embroiderer, or sign shop.
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Embroidery / Screen Print Vendor
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svg/apparel/keylink-it-apparel-white.svgPrimary logo for all garments
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logos/alternate/kit-alt-blue.pngHat/cap logo (recolor white for dark caps)
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svg/taglines/relax-i-can-fix-it.svgTagline for back prints
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source/keylink-it-logos.aiMaster AI file for digitizing
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Print Shop (Business Cards, Flyers, Banners)
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svg/primary/keylink-it-blue.svgCobalt logo on light backgrounds
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svg/primary/keylink-it-white.svgWhite logo on dark/blue backgrounds
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logos/url-lockup/keylinkit-com-services-banner.pngURL lockup with services tagline
source/print-originals/keylinkit-logo-banner.pdfPrint-ready banner layout PDF
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source/print-originals/keylinkit-logo-v2.pdfLogo layout v2 PDF
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Sign Shop / Vehicle Wrap
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svg/primary/keylink-it-blue.svgVector cut file for vinyl
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svg/primary/keylink-it-white.svgWhite vinyl cut
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mockups/service-van-wrap.pngApproved van wrap design reference
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source/keylink-it-logos.aiMaster AI for large format
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Promotional Products Vendor
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svg/primary/keylink-it-blue.svgBlue logo for light products
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svg/primary/keylink-it-white.svgWhite logo for dark products
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logos/primary/keylink-it-blue.pngPNG fallback if vendor needs raster
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icons/favicon/keylink-favicon.pngSmall-format K mark for pens, keychains
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+ Universal vendor instructions:
+ Brand color is Cobalt Blue: HEX #0541AD / Pantone 2146 C / CMYK 97-63-0-32.
+ Font is Lato Bold (Google Fonts). Do not substitute.
+ Always send SVG or AI source files. PNG only as a fallback.
+ Tagline: "Relax, I Can Fix IT!" (note capital I-T with exclamation mark).
+ Website: keylinkit.com | Phone: (615) 475-0145
+ All files available at: git.keylinkit.net/kitadmin/branding
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diff --git a/mockups/README.md b/mockups/README.md
index 826a621..74462a9 100644
--- a/mockups/README.md
+++ b/mockups/README.md
@@ -12,8 +12,8 @@ Visual mockups showing brand assets applied to real-world applications.
The service van mockup demonstrates the approved vehicle graphic treatment:
-- **Side panel:** Wordmark + circuit board pattern + "FREE WIFI / Network name KITWIFI" callout + keylinkit.com + (615) 475-0145
-- **Rear:** Full wordmark + "Relax, I Can Fix IT!" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + FREE WIFI badge + contact info
+- **Side panel:** Wordmark + circuit board pattern + keylinkit.com + (615) 475-0145
+- **Rear:** Full wordmark + "Relax, I Can Fix IT!" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + contact info
- **Front:** Wordmark + "Relax, I Can Fix IT!" tagline + keylinkit.com
## Adding Mockups