From 7cfa3f00faaabe41df981b7cf6f1de82a1e79e96 Mon Sep 17 00:00:00 2001 From: Keylink IT Date: Fri, 10 Apr 2026 20:05:07 +0000 Subject: [PATCH] Remove 'Keeping IT Real' and FREE WIFI references, add brand toolkit HTML - Removed all 'Keeping IT Real' tagline references (not a current tagline) - Removed FREE WIFI / KITWIFI references from vehicle graphics specs - Added keylink-it-brand-toolkit.html with full product mockups and vendor specs covering apparel, promo items, print/signage, vehicle graphics, and digital assets --- BRANDING-GUIDE.md | 3 +- keylink-it-brand-toolkit.html | 928 ++++++++++++++++++++++++++++++++++ mockups/README.md | 4 +- 3 files changed, 931 insertions(+), 4 deletions(-) create mode 100644 keylink-it-brand-toolkit.html diff --git a/BRANDING-GUIDE.md b/BRANDING-GUIDE.md index e4f2752..6898200 100644 --- a/BRANDING-GUIDE.md +++ b/BRANDING-GUIDE.md @@ -180,7 +180,7 @@ The full wordmark is generally too wide for hat fronts. ## 9. Vehicle Graphics The service van wrap mockup (`mockups/service-van-wrap.png`) demonstrates the approved vehicle application including: -- Side panel: Wordmark + circuit board graphic + "FREE WIFI" callout +- Side panel: Wordmark + circuit board graphic - Rear: Full wordmark with tagline, service list, contact info - Hood/Front: Wordmark with tagline @@ -190,7 +190,6 @@ Vehicle graphics should always include: - Website: Keylinkit.com - Tagline: "Relax, I Can Fix IT!" -The FREE WIFI network callout ("KITWIFI") is optional but recommended for service vehicles. --- diff --git a/keylink-it-brand-toolkit.html b/keylink-it-brand-toolkit.html new file mode 100644 index 0000000..ac1fef5 --- /dev/null +++ b/keylink-it-brand-toolkit.html @@ -0,0 +1,928 @@ + + + +
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Keylink IT Brand Toolkit

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Print-ready specifications, mockups, and vendor files for apparel, promotional products, signage, and vehicle graphics.

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Brand at a Glance

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Everything a vendor needs to produce Keylink IT branded products.

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6
Apparel Items
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6
Promo Products
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4
Print Formats
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3
Vehicle Graphics
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Brand Colors

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Cobalt Blue
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HEX #0541AD
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RGB 5, 65, 173
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CMYK 97, 63, 0, 32
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Pantone 2146 C
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White
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HEX #FFFFFF
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RGB 255, 255, 255
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CMYK 0, 0, 0, 0
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Black
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HEX #000000
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RGB 0, 0, 0
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CMYK 0, 0, 0, 100
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Typography

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Lato Bold / Black
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Google Fonts: fonts.google.com/specimen/Lato
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Apparel

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Technician uniforms, team polos, event shirts, and outerwear.

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Polo Shirt - Left Chest

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Navy polo with white embroidered Keylink IT wordmark on left chest. Standard technician daily wear.
+ Apparel + + + + + + +
PlacementLeft chest, 3" below shoulder seam
Logo size3.5" wide x 0.75" tall
MethodEmbroidery (preferred) or screen print
ThreadWhite on navy/black garment
Filesvg/apparel/keylink-it-apparel-white.svg
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+ + + + + + + + + + Keylink IT + + +
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Softshell Jacket - Left Chest

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Black softshell with white embroidered logo. For field techs in cooler weather and client-facing visits.
+ Apparel + + + + + + +
PlacementLeft chest
Logo size4" wide x 0.85" tall
MethodEmbroidery
ThreadWhite on black
Alt optionCobalt blue jacket + white logo
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+ + + + + + Keylink IT + + Relax, I Can Fix IT! + +
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Jacket Back - Full Print

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Large wordmark across upper back with tagline underneath. High visibility at job sites.
+ Apparel + + + + + +
PlacementCenter back, 3" below yoke
Logo size11" wide x 2.5" tall
Tagline"Relax, I Can Fix IT!" centered below
MethodScreen print or heat transfer
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+ + + + + + + KIT + + +
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Structured Cap - Front

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Navy structured cap with white embroidered KIT alternate logo on front panel.
+ Apparel + + + + + + +
PlacementFront center panel
LogoKIT alternate mark
Size2.75" wide x 1.25" tall
MethodEmbroidery (3D puff optional)
Filelogos/alternate/kit-alt-blue.png (recolor white)
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Beanie - Woven Patch

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Navy cuffed beanie with woven patch on fold. KIT logo on cobalt blue patch with white text.
+ Apparel + + + + + +
PlacementCenter of cuff fold
Patch size2.5" x 1" woven patch
Patch colorCobalt blue background, white text
MethodWoven label, sewn on
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+ + + + + + + Keylink IT + + + Relax, + I Can Fix IT! + + +
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Event T-Shirt - Front

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White tee with cobalt blue print. Small logo on left chest, large tagline center body. For events and giveaways.
+ Apparel + + + + + +
Chest logo3.5" wide, left chest
Center art"Relax, I Can Fix IT!" at 8" wide
MethodScreen print
InkCobalt blue (Pantone 2146 C)
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+ Vendor notes for all apparel: Preferred garment colors are navy (#1B2A4A), black, and charcoal for white logo applications. White and light gray garments use cobalt blue (#0541AD) logo. Embroidery stitch count is approximately 8,000-10,000 for the full wordmark at 3.5". Thread match: Madeira Polyneon 1842 for cobalt, standard white for reversed. Always provide the SVG from svg/apparel/ as the digitizing source. +
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Promotional Products

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Giveaways, office accessories, and client gifts.

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+ + + + + + Keylink IT + + Relax, I Can Fix IT! + +
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Ceramic Coffee Mug

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11oz white ceramic mug with cobalt blue logo wrap. Great for client onboarding gift baskets.
+ Promo + + + + + +
Size11oz standard
Print area3.5" x 2.5" centered
MethodSublimation or direct print
ArtWordmark + tagline in cobalt blue
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+ + + + Keylink IT + + keylinkit.com | (615) 475-0145 + Relax, I Can Fix IT! + +
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Mouse Pad - Full Bleed

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Dark navy mousepad with white logo and contact info. Leave-behind for every new client workstation.
+ Promo + + + + + +
Size9.25" x 7.75" standard
PrintFull bleed sublimation
BackgroundDark navy (#0A1628)
ContentLogo + URL + phone + tagline
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+ + + + + + Keylink IT + + Relax, I Can Fix IT! + +
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Insulated Tumbler

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20oz navy insulated tumbler with laser-etched or white printed logo. Premium client gift.
+ Promo + + + + + +
Size20oz insulated
ColorNavy body
MethodLaser etch (silver reveal) or white pad print
ArtWordmark + tagline
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+ + + + + + + KeylinkIT.com (615) 475-0145 + + +
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Branded Pen

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Cobalt blue barrel with white imprint. URL and phone number. Bulk giveaway item.
+ Promo + + + + + +
ColorCobalt blue barrel, silver trim
ImprintWhite pad print
Text"KeylinkIT.com (615) 475-0145"
Print area2.5" x 0.375"
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+ + + + Keylink IT + + Relax, I Can Fix IT! + keylinkit.com + +
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Die-Cut Sticker

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Vinyl die-cut sticker for laptops, toolboxes, and client equipment. Weather-resistant.
+ Promo + + + + + +
Size3" x 2" die-cut rectangle
MaterialWeatherproof vinyl, matte laminate
PrintFull color digital
ArtBlue logo + tagline + URL on white
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+ + + + Keylink IT + + + Keylink IT + + + Keylink IT + + + +
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Branded Lanyard

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Cobalt blue lanyard with repeating white Keylink IT wordmark. For badges and keycards.
+ Promo + + + + + +
Width0.75" flat woven
ColorCobalt blue strap, white text
PatternRepeating "Keylink IT" wordmark
HardwareSwivel J-hook, safety breakaway
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Print and Signage

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Flyers, banners, business cards, and signage for client locations and events.

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+ + + + Keylink IT + + Allen McGhan + Owner + (615) 475-0145 + keylinkit.com + Hendersonville, TN + + K + +
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Business Card

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Standard 3.5" x 2" business card. White front with logo and contact info. K monomark accent.
+ Print + + + + + + +
Size3.5" x 2" (standard)
Paper16pt matte or soft-touch
FrontWhite bg, cobalt logo, black text
BackFull cobalt blue with white K monomark (optional)
Bleed0.125" all sides
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+ + + + + + Keylink IT + + (615) 475-0145 + IT Services for Your Business + Managed IT Support + VoIP Phone Systems (3CX) + Network Design and Wiring + Cloud Services and Microsoft 365 + Data Backup and Recovery + Web Design + + keylinkit.com | Relax, I Can Fix IT! + +
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Service Flyer

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8.5" x 11" one-page service overview flyer. For door-to-door, chamber events, and client lobbies.
+ Print + + + + + +
Size8.5" x 11" (letter)
PrintFull color, double-sided optional
Paper100lb gloss text or 80lb matte
Bleed0.125" all sides
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+ + + + + Keylink IT + + Keylink + IT + IT Services + VoIP Phones + Networking + Cloud Services + Backup + Web Design + keylinkit.com + (615) 475-0145 + Relax, I Can Fix IT! + +
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Retractable Banner Stand

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33" x 80" retractable banner for trade shows, chamber events, and office lobby.
+ Print + + + + + + +
Size33" x 80"
Material13oz vinyl or premium polyester
BackgroundFull cobalt blue bleed
ContentLogo, services list, contact info, tagline
Resolution150 DPI minimum at full size
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+ + + + Keylink IT + + (615) 475-0145 + keylinkit.com + + + +
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Corrugated Yard Sign

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18" x 24" coroplast sign with H-stake. Place at active job sites for local visibility.
+ Print + + + + + + +
Size18" x 24"
Material4mm corrugated plastic (coroplast)
PrintFull color, double-sided
ContentLogo + phone + URL on cobalt blue
MountingH-stake wire frame
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Vehicle Graphics

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Wraps, magnets, and decals for the service fleet.

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+ + + + + Keylink IT + + keylinkit.com | (615) 475-0145 + +
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Full Vehicle Wrap - Sprinter Van

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Complete wrap design per existing mockup. Side, rear, and front panel graphics.
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VehicleMercedes Sprinter (or equivalent)
CoverageFull wrap: sides, rear, hood
Material3M IJ180Cv3 with 8519 laminate
Design filemockups/service-van-wrap.png
ElementsLogo, circuit pattern, services, contact
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+ + + + Keylink IT + + (615) 475-0145 + keylinkit.com + +
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Magnetic Door Sign

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12" x 18" magnetic sign for personal vehicles on service calls. Quick on/off.
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Size12" x 18" (pair)
Material30mil magnetic vehicle sign
PrintUV digital, white bg with blue logo
ContentLogo + phone + URL
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+ + + + + + Keylink IT + + (615) 475-0145 + keylinkit.com + +
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Rear Window Decal

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Perforated vinyl rear window decal. See-through from inside, branded from outside.
+ Vehicle + + + + + +
MaterialPerforated window vinyl (50/50)
SizeCustom to vehicle rear glass
DesignLight blue bg with cobalt logo + contact
InstallProfessional recommended
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Digital Assets

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Email signatures, social media, and web assets.

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+ + + + + Keylink IT + + Allen McGhan + Owner | Keylink IT + (615) 475-0145 | keylinkit.com + Relax, I Can Fix IT! + +
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Email Signature

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HTML email signature with logo, contact info, and tagline. Cobalt accent bar on top.
+ Digital + + + + +
Logo width200px
FormatHTML table layout for compatibility
FontLato with Arial fallback
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+ + + + + + Keylink IT + + IT, Phones, Business + Audio and Websites + keylinkit.com + (615) 475-0145 + Relax, I Can Fix IT! + +
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Social Media Post Template

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1080x1080 branded post template for Facebook, Instagram, LinkedIn. Dark blue background.
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Size1080 x 1080px (square)
BackgroundDark cobalt (#032D7A)
LogoWhite wordmark, top section
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Vendor File Reference

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Which files to send to your printer, embroiderer, or sign shop.

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Embroidery / Screen Print Vendor

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svg/apparel/keylink-it-apparel-white.svgPrimary logo for all garments
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logos/alternate/kit-alt-blue.pngHat/cap logo (recolor white for dark caps)
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svg/taglines/relax-i-can-fix-it.svgTagline for back prints
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source/keylink-it-logos.aiMaster AI file for digitizing
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Print Shop (Business Cards, Flyers, Banners)

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svg/primary/keylink-it-blue.svgCobalt logo on light backgrounds
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svg/primary/keylink-it-white.svgWhite logo on dark/blue backgrounds
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logos/url-lockup/keylinkit-com-services-banner.pngURL lockup with services tagline
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logos/url-lockup/keylinkit-com-logo.pngURL-only lockup
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source/keylink-it-logos.aiMaster vector source
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source/print-originals/keylinkit-logo-banner.pdfPrint-ready banner layout PDF
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source/print-originals/keylinkit-logo-v2.pdfLogo layout v2 PDF
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Sign Shop / Vehicle Wrap

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svg/primary/keylink-it-blue.svgVector cut file for vinyl
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svg/primary/keylink-it-white.svgWhite vinyl cut
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mockups/service-van-wrap.pngApproved van wrap design reference
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source/keylink-it-logos.aiMaster AI for large format
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Promotional Products Vendor

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svg/primary/keylink-it-blue.svgBlue logo for light products
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svg/primary/keylink-it-white.svgWhite logo for dark products
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logos/primary/keylink-it-blue.pngPNG fallback if vendor needs raster
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icons/favicon/keylink-favicon.pngSmall-format K mark for pens, keychains
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+ Universal vendor instructions:
+ Brand color is Cobalt Blue: HEX #0541AD / Pantone 2146 C / CMYK 97-63-0-32.
+ Font is Lato Bold (Google Fonts). Do not substitute.
+ Always send SVG or AI source files. PNG only as a fallback.
+ Tagline: "Relax, I Can Fix IT!" (note capital I-T with exclamation mark).
+ Website: keylinkit.com | Phone: (615) 475-0145
+ All files available at: git.keylinkit.net/kitadmin/branding +
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+ + diff --git a/mockups/README.md b/mockups/README.md index 826a621..74462a9 100644 --- a/mockups/README.md +++ b/mockups/README.md @@ -12,8 +12,8 @@ Visual mockups showing brand assets applied to real-world applications. The service van mockup demonstrates the approved vehicle graphic treatment: -- **Side panel:** Wordmark + circuit board pattern + "FREE WIFI / Network name KITWIFI" callout + keylinkit.com + (615) 475-0145 -- **Rear:** Full wordmark + "Relax, I Can Fix IT!" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + FREE WIFI badge + contact info +- **Side panel:** Wordmark + circuit board pattern + keylinkit.com + (615) 475-0145 +- **Rear:** Full wordmark + "Relax, I Can Fix IT!" tagline + service list (IT Services, Networking & Wiring, Data Recovery & Backup, Web Design, Cloud Services, VoIP Phone Services) + contact info - **Front:** Wordmark + "Relax, I Can Fix IT!" tagline + keylinkit.com ## Adding Mockups