# Keylink IT - Brand Assets Repository Official brand assets for **Keylink IT** (Keylink Innovative Technology). **Logo Designed:** May 2023 **Typeface:** Lato Bold **Primary Color:** Cobalt Blue `#0541AD` --- ## Repository Structure ``` branding/ ├── logos/ │ ├── primary/ # Full "Keylink IT" wordmark (blue, white, black) │ ├── alternate/ # "KIT" abbreviated logo │ ├── monomark/ # Standalone "K" mark │ └── colormark/ # (reserved) ├── icons/ │ ├── favicon/ # Browser favicon │ └── social-media/ # Social media profile images ├── svg/ │ ├── primary/ # Vector wordmarks (blue, white, black) │ ├── apparel/ # Apparel-optimized SVGs (shirts, jackets, hats) │ └── taglines/ # "Relax, I Can Fix IT!" and "KeylinkIT.com" lockups ├── source/ │ ├── keylink-it-logos.ai # Adobe Illustrator master file │ └── keylink-logo-sheet.pdf # Logo sheet / style reference ├── mockups/ │ └── service-van-wrap.png # Vehicle wrap mockup └── BRANDING-GUIDE.md # Full branding guidelines ``` ## Quick Reference | Element | Value | |-------------------|--------------------------------| | Primary Color | Cobalt Blue `#0541AD` | | Secondary | White `#FFFFFF` | | Tertiary | Black `#000000` | | Typeface | Lato Bold | | Tagline | Relax, I Can Fix IT! | | Alternate Tagline | Relax, We Can Fix IT! | | Website | keylinkit.com | | Phone | (615) 475-0145 | ## Usage See [BRANDING-GUIDE.md](BRANDING-GUIDE.md) for complete guidelines on logo usage, clear space, color specifications, and application rules for apparel, print, digital, and vehicle graphics. ## File Naming Convention All files use lowercase kebab-case: - `keylink-it-{color}.{ext}` for primary wordmarks - `keylink-k-{variant}.{ext}` for monomark - `kit-alt-{color}.{ext}` for alternate logo --- *Keylink IT - Relax, I Can Fix IT!*