craig
6eff12e8ac
SmartCrawl plugin reference (11 docs): - Overview, configuration, titles & meta, schema, sitemaps, social/OG, redirects, breadcrumbs, content analysis, hooks/filters, known issues SEO strategy playbook (6 docs): - Keyword research, per-page-type selection, on-page optimization, local SEO, technical SEO, content strategy Reusable templates (3): - Site audit checklist, keyword research worksheet, page optimization checklist Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
207 lines
4.6 KiB
Markdown
207 lines
4.6 KiB
Markdown
# Page Optimization Checklist
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Use this template when optimizing an individual page. Copy per page.
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## Page Information
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- **Site:**
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- **Page URL:**
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- **Page type:** Homepage / Service / Blog / Portfolio / Contact / About / Landing
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- **Primary keyword:**
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- **Secondary keywords (2-3):**
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- **Search intent:** Informational / Navigational / Commercial / Transactional
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- **Date optimized:**
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---
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## SmartCrawl Setup
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- [ ] Focus keyword set in SmartCrawl (primary)
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- [ ] Secondary keywords added (up to 3 total)
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- [ ] SEO analysis tab reviewed
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- [ ] Readability analysis tab reviewed
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- [ ] No keyword cannibalization (checked against other posts)
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---
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## Title Tag
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- [ ] Contains primary keyword
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- [ ] Keyword near the beginning
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- [ ] Length: 50-60 characters
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- [ ] Unique (not used on any other page)
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- [ ] Includes brand name
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- [ ] Compelling for CTR (value prop, numbers, power words)
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**Title tag:** `________________________________________`
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**Character count:** ____
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---
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## Meta Description
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- [ ] Hand-crafted (not auto-generated)
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- [ ] Contains primary keyword
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- [ ] Length: 150-160 characters
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- [ ] Includes call to action
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- [ ] Includes differentiator (price, location, certification, etc.)
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- [ ] Compelling for CTR
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**Meta description:** `________________________________________`
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**Character count:** ____
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---
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## Headings
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- [ ] Exactly one H1 on the page
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- [ ] H1 contains primary keyword
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- [ ] H2s cover major sections (3-8 total)
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- [ ] At least one H2 contains a secondary keyword
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- [ ] H3s used for subsections where needed
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- [ ] No skipped levels (H1 → H2 → H3, not H1 → H3)
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**H1:** `________________________________________`
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**H2s:**
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1.
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2.
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3.
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4.
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---
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## Content
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- [ ] Primary keyword in first 100-200 words
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- [ ] Topic covered comprehensively (no obvious gaps vs top competitors)
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- [ ] Written for humans first, search engines second
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- [ ] Short paragraphs (2-4 sentences)
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- [ ] Uses lists, tables, or structured formatting where appropriate
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- [ ] Readability score: ____ (target 60-70 Flesch-Kincaid)
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- [ ] No keyword stuffing
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- [ ] Answers the searcher's question/need clearly
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**Word count:** ____
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---
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## Images
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- [ ] At least one image on the page
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- [ ] Primary image has alt text with keyword (where natural)
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- [ ] All images have descriptive alt text
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- [ ] Image file names are descriptive (not `IMG_4532.jpg`)
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- [ ] Images are optimized (WebP/compressed, explicit dimensions)
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- [ ] Below-fold images use lazy loading
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**Images on page:** ____
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---
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## Internal Links
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- [ ] Page links to 2-3+ other relevant pages on the site
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- [ ] 2-3+ other pages link to this page
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- [ ] Anchor text is descriptive (not "click here")
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- [ ] Links are contextually relevant
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**Outgoing internal links:**
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1. `[anchor text]` → `[destination URL]`
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2. `[anchor text]` → `[destination URL]`
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3. `[anchor text]` → `[destination URL]`
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**Incoming internal links from:**
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1.
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2.
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3.
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---
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## URL
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- [ ] Short and descriptive
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- [ ] Contains primary keyword
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- [ ] Uses hyphens (not underscores)
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- [ ] Lowercase
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- [ ] No dates (unless truly time-bound)
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- [ ] No unnecessary parameters or IDs
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**URL slug:** `/________________________________/`
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---
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## Open Graph / Social
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- [ ] OG title set (or using SEO title as default)
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- [ ] OG description set
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- [ ] OG image set (1200x630px)
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- [ ] Twitter Card configured
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- [ ] Tested with Facebook Sharing Debugger
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---
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## Schema Markup
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- [ ] Appropriate schema type applied
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- [ ] Schema validated at Google Rich Results Test
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- [ ] No errors or warnings
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**Schema type:** ____
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---
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## Technical
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- [ ] Page loads over HTTPS
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- [ ] Canonical tag present and correct
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- [ ] Not accidentally noindexed
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- [ ] Included in XML sitemap
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- [ ] Mobile-friendly
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- [ ] Page load time acceptable
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---
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## SmartCrawl Analysis Results
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### SEO Checks
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| Check | Status |
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|-------|--------|
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| Keyphrase in title | |
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| Keyphrase in URL | |
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| Keyphrase in meta description | |
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| Keyphrase in H1 | |
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| Keyphrase in subheadings | |
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| Keyphrase in content | |
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| Keyphrase in image alt | |
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| External links present | |
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| Internal links present | |
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| Meta description quality | |
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### Readability
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| Check | Status |
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|-------|--------|
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| Flesch-Kincaid score | |
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| Sentence length | |
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| Passive voice | |
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| Paragraph length | |
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| Subheading distribution | |
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---
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## Post-Optimization
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- [ ] Cleared Nginx cache: `rm -rf /var/cache/ea-nginx/proxy/<account>/*`
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- [ ] Verified changes render correctly on frontend
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- [ ] Facebook Sharing Debugger: scraped updated OG tags
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- [ ] Google Rich Results Test: validated schema
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- [ ] Search Console: requested re-indexing (optional, for urgent changes)
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---
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## Notes
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_Observations, decisions made, things to revisit:_
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