craig
6eff12e8ac
SmartCrawl plugin reference (11 docs): - Overview, configuration, titles & meta, schema, sitemaps, social/OG, redirects, breadcrumbs, content analysis, hooks/filters, known issues SEO strategy playbook (6 docs): - Keyword research, per-page-type selection, on-page optimization, local SEO, technical SEO, content strategy Reusable templates (3): - Site audit checklist, keyword research worksheet, page optimization checklist Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
4.2 KiB
4.2 KiB
Site SEO Audit Checklist
Use this template before starting SEO work on any site. Copy this file and fill it in for the specific site.
Site Information
- Site URL:
- cPanel Account:
- Cache path:
/var/cache/ea-nginx/proxy/<account>/ - CMS: WordPress / Static HTML / Other
- SEO Plugin: SmartCrawl Free / SmartCrawl Pro / Other / None
- Date of Audit:
- Auditor:
1. Current State Assessment
Indexing
- Site is indexed in Google (
site:example.comreturns results) - Approximate number of indexed pages: ____
- Google Search Console connected and verified
- Any manual actions or security issues in Search Console? ____
Existing SEO Setup
- SEO plugin installed? Which one? ____
- Title tags customized or default? ____
- Meta descriptions set? How many pages? ____
- Schema markup present? Type(s)? ____
- XML sitemap exists? URL: ____
- Sitemap submitted to Search Console?
- Robots.txt exists and is correct?
- Open Graph tags present?
- Any existing redirects?
2. Technical SEO
Performance
- Page load time (GTmetrix or PageSpeed Insights): ____ seconds
- LCP (Largest Contentful Paint): ____
- INP (Interaction to Next Paint): ____
- CLS (Cumulative Layout Shift): ____
- Mobile-friendly test: Pass / Fail
Security & Protocol
- HTTPS enabled (no mixed content)
- HTTP → HTTPS redirect working
- www / non-www preference set with redirect
- Trailing slash consistency
Crawlability
- Robots.txt reviewed (not blocking CSS/JS/important content)
- No accidental
noindexon important pages - No orphan pages (pages with zero internal links)
- No broken internal links (404s)
- Canonical tags present and correct
3. On-Page SEO
Title Tags
- Homepage has custom title tag
- Service pages have custom title tags
- Blog posts have title tags (template or custom)
- Any duplicate title tags? List: ____
- Title tag length (50-60 chars)? ____
Meta Descriptions
- Homepage has hand-crafted meta description
- Service pages have meta descriptions
- Any pages missing descriptions? Count: ____
- Description length (150-160 chars)? ____
Content
- Every page has exactly one H1
- Header hierarchy is correct (no skipped levels)
- Images have alt text
- Internal linking structure exists
- Content quality assessment (thin pages? duplicate content?)
URLs
- URLs are clean (no ?p=123 or parameter junk)
- URLs include keywords where appropriate
- Hyphens used (not underscores)
- Reasonable length
4. Local SEO (If Applicable)
- Google Business Profile exists and is verified
- GBP information is complete and accurate
- NAP is consistent across website, GBP, and directories
- LocalBusiness schema on website
- Google Map embedded on contact page
- Reviews: count ____, average rating ____
- Listed in relevant local directories
5. Content Inventory
List the key pages and their current SEO status:
| Page | URL | Title Tag | Meta Desc | H1 | Focus KW | Status |
|---|---|---|---|---|---|---|
| Homepage | / | |||||
| About | /about/ | |||||
| Contact | /contact/ | |||||
| Service 1 | ||||||
| Service 2 | ||||||
| Blog (if any) | /blog/ |
Status options: Good / Needs Work / Missing / N/A
6. Search Console Quick Wins
After connecting Search Console, check:
- Top queries by impressions (what Google shows the site for)
- Striking distance keywords (positions 8-20)
- Pages with high impressions but low CTR (title/description issue)
- Any crawl errors or indexing issues
Striking Distance Keywords Found
| Keyword | Current Position | Page | Action Needed |
|---|---|---|---|
7. Priority Actions
Based on the audit, list the top actions in priority order:
Immediate (Do First)
Soon (This Week)
Ongoing (Monthly)
Notes
Additional observations, competitor insights, or client-specific considerations: