craig
6eff12e8ac
SmartCrawl plugin reference (11 docs): - Overview, configuration, titles & meta, schema, sitemaps, social/OG, redirects, breadcrumbs, content analysis, hooks/filters, known issues SEO strategy playbook (6 docs): - Keyword research, per-page-type selection, on-page optimization, local SEO, technical SEO, content strategy Reusable templates (3): - Site audit checklist, keyword research worksheet, page optimization checklist Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
176 lines
4.2 KiB
Markdown
176 lines
4.2 KiB
Markdown
# Site SEO Audit Checklist
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Use this template before starting SEO work on any site. Copy this file and fill it in for the specific site.
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## Site Information
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- **Site URL:**
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- **cPanel Account:**
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- **Cache path:** `/var/cache/ea-nginx/proxy/<account>/`
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- **CMS:** WordPress / Static HTML / Other
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- **SEO Plugin:** SmartCrawl Free / SmartCrawl Pro / Other / None
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- **Date of Audit:**
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- **Auditor:**
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---
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## 1. Current State Assessment
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### Indexing
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- [ ] Site is indexed in Google (`site:example.com` returns results)
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- [ ] Approximate number of indexed pages: ____
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- [ ] Google Search Console connected and verified
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- [ ] Any manual actions or security issues in Search Console? ____
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### Existing SEO Setup
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- [ ] SEO plugin installed? Which one? ____
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- [ ] Title tags customized or default? ____
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- [ ] Meta descriptions set? How many pages? ____
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- [ ] Schema markup present? Type(s)? ____
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- [ ] XML sitemap exists? URL: ____
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- [ ] Sitemap submitted to Search Console?
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- [ ] Robots.txt exists and is correct?
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- [ ] Open Graph tags present?
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- [ ] Any existing redirects?
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---
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## 2. Technical SEO
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### Performance
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- [ ] Page load time (GTmetrix or PageSpeed Insights): ____ seconds
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- [ ] LCP (Largest Contentful Paint): ____
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- [ ] INP (Interaction to Next Paint): ____
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- [ ] CLS (Cumulative Layout Shift): ____
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- [ ] Mobile-friendly test: Pass / Fail
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### Security & Protocol
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- [ ] HTTPS enabled (no mixed content)
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- [ ] HTTP → HTTPS redirect working
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- [ ] www / non-www preference set with redirect
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- [ ] Trailing slash consistency
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### Crawlability
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- [ ] Robots.txt reviewed (not blocking CSS/JS/important content)
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- [ ] No accidental `noindex` on important pages
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- [ ] No orphan pages (pages with zero internal links)
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- [ ] No broken internal links (404s)
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- [ ] Canonical tags present and correct
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---
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## 3. On-Page SEO
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### Title Tags
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- [ ] Homepage has custom title tag
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- [ ] Service pages have custom title tags
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- [ ] Blog posts have title tags (template or custom)
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- [ ] Any duplicate title tags? List: ____
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- [ ] Title tag length (50-60 chars)? ____
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### Meta Descriptions
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- [ ] Homepage has hand-crafted meta description
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- [ ] Service pages have meta descriptions
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- [ ] Any pages missing descriptions? Count: ____
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- [ ] Description length (150-160 chars)? ____
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### Content
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- [ ] Every page has exactly one H1
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- [ ] Header hierarchy is correct (no skipped levels)
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- [ ] Images have alt text
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- [ ] Internal linking structure exists
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- [ ] Content quality assessment (thin pages? duplicate content?)
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### URLs
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- [ ] URLs are clean (no ?p=123 or parameter junk)
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- [ ] URLs include keywords where appropriate
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- [ ] Hyphens used (not underscores)
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- [ ] Reasonable length
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---
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## 4. Local SEO (If Applicable)
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- [ ] Google Business Profile exists and is verified
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- [ ] GBP information is complete and accurate
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- [ ] NAP is consistent across website, GBP, and directories
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- [ ] LocalBusiness schema on website
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- [ ] Google Map embedded on contact page
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- [ ] Reviews: count ____, average rating ____
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- [ ] Listed in relevant local directories
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---
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## 5. Content Inventory
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List the key pages and their current SEO status:
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| Page | URL | Title Tag | Meta Desc | H1 | Focus KW | Status |
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|------|-----|-----------|-----------|-----|----------|--------|
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| Homepage | / | | | | | |
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| About | /about/ | | | | | |
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| Contact | /contact/ | | | | | |
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| Service 1 | | | | | | |
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| Service 2 | | | | | | |
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| Blog (if any) | /blog/ | | | | | |
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Status options: Good / Needs Work / Missing / N/A
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---
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## 6. Search Console Quick Wins
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After connecting Search Console, check:
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- [ ] Top queries by impressions (what Google shows the site for)
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- [ ] Striking distance keywords (positions 8-20)
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- [ ] Pages with high impressions but low CTR (title/description issue)
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- [ ] Any crawl errors or indexing issues
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### Striking Distance Keywords Found
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| Keyword | Current Position | Page | Action Needed |
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|---------|-----------------|------|---------------|
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---
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## 7. Priority Actions
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Based on the audit, list the top actions in priority order:
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### Immediate (Do First)
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1.
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### Soon (This Week)
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1.
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3.
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### Ongoing (Monthly)
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1.
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3.
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---
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## Notes
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_Additional observations, competitor insights, or client-specific considerations:_
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