craig
6eff12e8ac
SmartCrawl plugin reference (11 docs): - Overview, configuration, titles & meta, schema, sitemaps, social/OG, redirects, breadcrumbs, content analysis, hooks/filters, known issues SEO strategy playbook (6 docs): - Keyword research, per-page-type selection, on-page optimization, local SEO, technical SEO, content strategy Reusable templates (3): - Site audit checklist, keyword research worksheet, page optimization checklist Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
67 lines
3.7 KiB
Markdown
67 lines
3.7 KiB
Markdown
# SEO Guidelines — SmartCrawl
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A comprehensive reference repository for configuring and using the [SmartCrawl SEO plugin](https://wpmudev.com/project/smartcrawl-wordpress-seo/) across Keylink IT managed WordPress sites. Includes SmartCrawl configuration guides, SEO keyword strategy, and reusable templates.
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## Purpose
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When working on SEO for any Keylink IT client site that uses SmartCrawl, this repository serves as:
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1. **Configuration reference** — How to set up every SmartCrawl module with optimal settings
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2. **SEO strategy playbook** — Keyword research, on-page optimization, local SEO, and content strategy
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3. **Reusable templates** — Audit checklists, keyword research worksheets, and per-page optimization checklists
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## Repository Structure
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```
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├── smartcrawl/
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│ ├── overview.md Feature inventory, Pro vs Free, version info
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│ ├── configuration.md Module-by-module setup with recommended settings
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│ ├── titles-and-meta.md Template macros, per-page overrides, best practices
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│ ├── schema-markup.md All supported types, LocalBusiness, WooCommerce
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│ ├── sitemaps.md XML, News, Image sitemaps config + exclusions
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│ ├── social-og-twitter.md Open Graph + Twitter Card setup
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│ ├── redirects.md 301/302/307, regex, bulk import, gotchas
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│ ├── breadcrumbs.md Shortcode usage, schema output, styling
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│ ├── content-analysis.md Focus keywords, SEO checks, readability scoring
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│ ├── hooks-and-filters.md Developer API reference (wds_* hooks)
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│ └── known-issues.md Gotchas, conflicts, limitations
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├── seo-strategy/
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│ ├── keyword-research.md Fundamentals, free tools, competitor analysis
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│ ├── keyword-selection-by-page.md Strategy per page type (home, service, blog, etc.)
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│ ├── on-page-optimization.md Title tags, meta descriptions, headers, content, images
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│ ├── local-seo.md GBP, NAP consistency, local schema, geo-keywords
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│ ├── technical-seo.md Core Web Vitals, mobile-first, crawlability, canonicals
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│ └── content-strategy.md Topic clusters, gap analysis, seasonal, prioritization
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└── templates/
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├── site-audit-checklist.md Pre-optimization audit template
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├── keyword-research-template.md Worksheet for keyword research per site
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└── page-optimization-template.md Per-page SEO checklist
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```
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## How to Use
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### Starting SEO on a new site
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1. Run the [Site Audit Checklist](templates/site-audit-checklist.md) to assess current state
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2. Follow [SmartCrawl Configuration](smartcrawl/configuration.md) to set up the plugin
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3. Use the [Keyword Research Template](templates/keyword-research-template.md) to identify targets
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4. Apply the [Page Optimization Template](templates/page-optimization-template.md) to each priority page
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### Optimizing an existing site
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1. Review [On-Page Optimization](seo-strategy/on-page-optimization.md) for current best practices
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2. Check [Known Issues](smartcrawl/known-issues.md) for any relevant gotchas
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3. Use Search Console data mining from [Keyword Research](seo-strategy/keyword-research.md) to find quick wins
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### Local business sites
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Start with [Local SEO](seo-strategy/local-seo.md) — for small businesses, local optimization often has the highest ROI.
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## SmartCrawl Version
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This documentation is based on **SmartCrawl v3.15.0** (January 2026). Check for updates at [WPMU DEV](https://wpmudev.com/project/smartcrawl-wordpress-seo/).
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## License
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Internal reference — Keylink IT
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