kitadmin
15c79be2e3
- Tagline: Relax, I Can Fix IT! - Alternate tagline: Relax, We Can Fix IT! - Restored root README that was lost in initial merge conflict - Updated all references across BRANDING-GUIDE.md, mockups, and svg/taglines
61 lines
2.2 KiB
Markdown
61 lines
2.2 KiB
Markdown
# Keylink IT - Brand Assets Repository
|
|
|
|
Official brand assets for **Keylink IT** (Keylink Innovative Technology).
|
|
|
|
**Logo Designed:** May 2023
|
|
**Typeface:** Lato Bold
|
|
**Primary Color:** Cobalt Blue `#0541AD`
|
|
|
|
---
|
|
|
|
## Repository Structure
|
|
|
|
```
|
|
branding/
|
|
├── logos/
|
|
│ ├── primary/ # Full "Keylink IT" wordmark (blue, white, black)
|
|
│ ├── alternate/ # "KIT" abbreviated logo
|
|
│ ├── monomark/ # Standalone "K" mark
|
|
│ └── colormark/ # (reserved)
|
|
├── icons/
|
|
│ ├── favicon/ # Browser favicon
|
|
│ └── social-media/ # Social media profile images
|
|
├── svg/
|
|
│ ├── primary/ # Vector wordmarks (blue, white, black)
|
|
│ ├── apparel/ # Apparel-optimized SVGs (shirts, jackets, hats)
|
|
│ └── taglines/ # "Relax, I Can Fix IT!" and "KeylinkIT.com" lockups
|
|
├── source/
|
|
│ ├── keylink-it-logos.ai # Adobe Illustrator master file
|
|
│ └── keylink-logo-sheet.pdf # Logo sheet / style reference
|
|
├── mockups/
|
|
│ └── service-van-wrap.png # Vehicle wrap mockup
|
|
└── BRANDING-GUIDE.md # Full branding guidelines
|
|
```
|
|
|
|
## Quick Reference
|
|
|
|
| Element | Value |
|
|
|-------------------|--------------------------------|
|
|
| Primary Color | Cobalt Blue `#0541AD` |
|
|
| Secondary | White `#FFFFFF` |
|
|
| Tertiary | Black `#000000` |
|
|
| Typeface | Lato Bold |
|
|
| Tagline | Relax, I Can Fix IT! |
|
|
| Alternate Tagline | Relax, We Can Fix IT! |
|
|
| Website | keylinkit.com |
|
|
| Phone | (615) 475-0145 |
|
|
|
|
## Usage
|
|
|
|
See [BRANDING-GUIDE.md](BRANDING-GUIDE.md) for complete guidelines on logo usage, clear space, color specifications, and application rules for apparel, print, digital, and vehicle graphics.
|
|
|
|
## File Naming Convention
|
|
|
|
All files use lowercase kebab-case:
|
|
- `keylink-it-{color}.{ext}` for primary wordmarks
|
|
- `keylink-k-{variant}.{ext}` for monomark
|
|
- `kit-alt-{color}.{ext}` for alternate logo
|
|
|
|
---
|
|
|
|
*Keylink IT - Relax, I Can Fix IT!* |